What exactly is social media? These days we hear the term a lot and sometimes we are not quite sure what it is all about. Perhaps because it encompasses so many communication tools, and is still evolving, the social media definition is not always clear cut, but in essence, it refers to media used for social interaction and communication.
To make things easier let's consider the forms that social media can take. Listed below are some of the more popular sites included in social media, with an example of each:
- Social networking - Facebook
- Social News - Digg
- Social Photo - Flickr
- Social Video Sharing - YouTube
- Social Bookmarking - Simpy
- Also included among these social properties are wikis, internet forums, other weblogs and podcasts
As you can see, the list is quite varied and to a large extent involves the integration of technology with human interaction. One common denominator among all these social properties is the fact that they are interactive, requiring participation to maximize their influence.
They require input and facilitate communication between persons. They facilitate the sharing of ideas, information and experiences with other users. Social media can be effectively harnessed to have a positive impact on business.
*Remember, you can always hire a social media internet marketing specialist with proven results.
Social networking is a part of social media and is all about sharing ideas, visions, experiences and so much more. That's what we do when we tweet, we are sharing with others. The interesting thing about it though is, Twitter as well as other popular microblogs, can be a useful tool to improve a struggling online business.
Think of what it could do for your business if you get linked up with an influential leader on Twitter with a large following. Imagine how the tables could turn for the better by implementing this social strategy properly. Especially if you have already taken the time to ensure that your product is good and your website is already optimized, the potential is incredible.
How can you maximize the benefits of social media? If your website is SEO ready then social media optimization is in the same ballpark. It's all about increasing the visibility of your website on the internet. There are several ways in which you can utilize participation in the various social media network platforms to good effect.
One way to get their attention is to ensure that you have good, high quality content. You can circulate and syndicate your articles from your site to the different platforms available, and if the articles are good they are sure to spread quickly..a viral effect!
Also, by uploading useful videos on YouTube, and linking to other sites related to your network plus your own sites, you increase your social visibility. Again, this platform has the capability of reaching thousands of viewers per day. It is therefore important that the link-ability of the website be increased, this can be done by encouraging inbound links.
Perhaps the popularity of social media can be attributed in part to the interaction it generates. It allows people to communicate across different cultures, age limits, national borders, and much more.
Social media allows you to share your experiences with people you have never met and will likely never meet, so the developing relationship is not dependent on appearance. It facilitates connection in new and exciting ways. In addition, it has opened up a whole new frontier in online business marketing that can be effectively used to grow your business.
Implementing social media marketing is something you should seriously consider. Hiring a social media manager might be your best option and we here at certified internet specialist have a diverse team with years of experience to execute the best social plan for your business. Make sure to consult with us today!