Local Internet Marketing
Local internet marketing involves using the power of the web to gather more potential customers for your local business. Traditional brick and mortar businesses in the past relied strictly on using offline methods such as the Yellow Pages, Pennysaver magazine, local coupons, flyers, and local magazines to advertise their business. With 70% (and growing) number of online users searching for products and services locally, the importance of local internet marketing cannot be understated.
The ever-increasing value of good internet marketing applied to a small local business is in fact a new industry with many opportunities but also introduces many pitfalls to these same businesses. As business owners are learning how much they can benefit from having an online marketing campaign, they're looking to find help to promote their business online since they have other things to manage, such as the business itself!
In the early days of the Internet, people who ran companies with websites have just tried to learn as they go, promoting their websites on the best way they could find out even as far as taking a course or two about internet marketing. Currently there is a very large professional internet marketing industry which consists of consultants who specialize in using the latest and most effective internet techniques to get results for their clients on the web.
If you have been running a small business and you have not had much success on the internet yet, now is the time to consider how a local internet marketing consultant can help you achieve your goals. The thing about marketing a business successfully on the internet is that best practices are always changing. Internet marketing is a very rapidly changing field, and one that can be very difficult to be aware of if you're not a professional in that industry. Keeping up with the internet trends itself is a full time job!
If you're trying to find a local consultant in this field to hire, you want to find one who can offer expertise in many different areas of internet marketing to avoid having to hire many different specialists. A successful internet marketing campaign is often built by combining different strategies and methods. When you start a multi-front online marketing strategy it helps to get traffic to your site from many multiple sources, which will in turn increase the overall profile of your business. It is therefore important to find a consultant who works in SEO, PPC, social marketing, and more so you can get the best overall results.
As mentioned earlier in the article, internet marketing is really all about staying current with the industry. You're going to want to be sure that you are working with an internet consultant who is always staying current with new trends and developments. You should ask them to show you the results of other customers who they are currently working with or at the least, examples of their previous work.
If their customers have good rankings in the search engines, this is a pretty good indication that the consultant is somone who stays on top of developments in the industry. Ask them about what techniques do they employ to achieve these results. Many will say that the specifics are proprietary however be insistent and at least get the overall strategy. If they don't know an answer then this could be a clue they are practicing more shady tactics and you might consider another professional.
Another thing for local internet marketing to remember is that you will want to look for a search consultant who is open about what they're doing to drive traffic to your website. They must be able to specify all of the effort they put into promoting your website for the cost you pay.
This lets you know that you are getting a good value for your dollar, but you are also important to them. This allows you to see that they are not using any black hat techniques to artificially promote your site. Understand, that if they do this, it may give short term results, but in the long term this will cause your site to be punished, and that will surely affect business.
If you choose to promote local business through internet marketing, then a good thing to look for is an itemized break down of services that has an emphasis on local SEO. For a small local company, having a website isn't just about driving traffic to their sites on the web. It is also about using your website as a calling card to get people in the door of the business. This can be done most effectively by someone who focuses on the local portion of the SEO campaign that they are building for the site. Employing all the right techniques for local business marketing, including mobile marketing will result in people finding your site when using mobile devices to search for the type of businesses in your area. Your business will be among the best results they see. This turns out to be one of the most powerful ways to promote local businesses.
As one can see, local internet marketing can be a maze that is hard to navigate. Why not get the experienced help from a certified internet marketing specialist? Get a free consultation by filling out the form on our site.