Internet Specialists - Worth The Investment?
What is an internet specialist and why would you even think of consulting with one? First off, are you planning in any way to have a presence on the web? You may have heard that there are lots of people making a living from this internet thing (wink, wink) and you want your own piece of the pie!
No one is trying to sell you anything here. It doesn't take a genius to know that the in order to do business now and in the future you need a web presence. If you have a business and you don't have a website, I hate to say this to you but you have to figure a way to monetize on the web or you'll be extinct in the next few years!
Simply setting up a "brochure" site as an internet specialist would call them is not enough either. With the ever increasing amounts of people having access to high speed internet, the popularity of online video, and the growth of social media properties that have people interact with their audience, you have to adapt to win or your competitors will beat you to the punch.
With all of this information to process, you have to ask yourself unless you're an expert in online marketing....where do I begin? This is where the help of internet specialists will come in.
An internet specialist can hold you by the hand through the process from the ground up so you don't have to worry if you're making a costly mistake, and believe us there are many you'll encounter so in the end you actually end up saving money by consulting with internet service professionals. It's possible to try it alone but know here are a few of the things you'll have to understand and hopefully master on your own:
SEO (Search Engine Optimization)
The ability to tweak your website so that it shows up on the natural search engine rankings. You do this mostly by fixing certain sections of HTML code such as the "Title" tag, "H1" tags, etc...plus getting keyword rich anchor text links from anywhere you can. There are many wrong ways to build links and that's another thing you need to learn. By the way, heard of heat maps and eye tracking studies? Our internet specialist who's an expert on this will blow you away when you see what you can learn about your customer using these.
Paid Search Marketing
PPC (Pay Per Click), PPV, media buys, press releases and more are other methods you need to be familiar with in order to effectively compete. You can obtain obscene amounts of traffic using these methods (depending on your industry of course, and this is another reason an internet specialist can help before you begin) but it's wrought with dangers and pitfalls you must be aware of.
Social Media Marketing
Being social is just cool but it takes up plenty of time and everybody doesn't like to be marketed to when they are being social. So how does this all work? You'll have to invest some time learning the correct way to do this. Again, an internet specialist can show you how.
The list of what's available to promote yourself online goes on and on. In the end you have to ask yourself do you have the time to learn these things and use them effectively? Or would you rather save your most precious commodity, which is you time and focus on your business and let experts handle your online marketing? Contact an internet specialist today and have them work on your internet marketing strategy right now!